Despite how seemingly instagram & Tik Tok have taken over, Facebook still dominates by a long shot, so here's why.
Accuracy
Facebook ads do a much more accurate job of campaigning on Instagram
User Stats
Facebook has over 2.8 billion monthly active users
56% of people visit Facebook to get information
Ad impressions
Ad impressions grew by 25% in the fourth quarter of 2020
Video ads cost
Facebook video ads have a low cost per click, at $1.86
Reach
Facebook ads have the potential to reach over 2.1 billion people
ROI
Facebook ads provide the highest return on investment (ROI) among all paid advertising channels
Facebook watch
More than 1.2 billion users visit Facebook Watch per month
And finally:
62% of people have reported being more interested in a product after seeing it on a Facebook video More about Facebook ads set up and retargeting:
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